Packaging Circularity

  • 20% (or more) less packaging material (in weight)
  • 50% of all plastic used to be of recycled content (in weight)
  • 100% of all packaging material: Reusable or Recyclable or Compostable
  • Offset through “collection and reuse” programs to reach 100% responsible disposal where recycling infrastructure not available.

Formula Circularity

  • 95%+ Renewable or Natural ingredients
  • 95%+ Biodegradable formulas*
  • 100% of new formulas will have lower environmental footprint, measured by life cycle analysis (LCA)

Investment in Regenerative Solutions

  • Invest $100 million (or more) in developing solutions, such as:

Biotechnology e.g. from waste to ingredients, plastics, etc Regenerative agriculture in deforested areas to reduce use of chemicals and create alternative to monocultures Creation of revenue streams (new ingredients) that are
Renewable more economically attractive than deforestation

* Enxaguáveis

To address the Climate Crisis and protect the Amazon

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To defend Human Rights and be Human-KInd

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