Awards and

Effie Awards
Gold in the Beauty & Personal Care. Gold in Seasonal Marketing. Bronze in Branded Content. Grand Effie. Avon Stay Case #VeioPraFicar

GlobalData Customer Satisfaction Awards Best Health and Beauty Retailer in UK: Avon UK.

Sunday Times Generation Next Award
Coolest Make-up Brand: Avon South Africa, for the seventh consecutive year

Most Valuable Cosmetics Brands 2021. Brand Finance.
Natura was ranked as the world’s strongest cosmetics brand.
Brand Strength Index (BSI) score of 86.7/100 | AAA brand strength rating.

Brand Finance Cosmetics 50
30th position

Customer Service

Claim here (Reclame Aqui) Brazil 2020
Natura: 1st position
Avon: 3rd position

ABT 2020 Brazil
Natura: excellence in customer relations
5 cases awarded: 3 gold, 1 silver and 1 bronze
Paula Pimenta elected Executive of the Year

O Globo – 2020
Natura: 2nd place in respect with the consumer


Refinitiv Diversity and Inclusion (D&I) Index – Top 100
2nd place Natura &Co

Diversity Guide Exame Magazine
1st in gender category | 2nd in ethnic-racial category

Bloomberg Gender-Equality Index 2020
Inclusion in index recognising companies setting an example to advance women in the workplace.

Football Business Awards
Best Partnership / Sponsorship of the Year: Avon UK and Liverpool Ladies FC.

The Women Economic Forum Latin America
The Colombia Avon Foundation recognised with the WEF LATAM Award in the Iconic Companies that create a better world category

Ethics and Reputation

Direct Selling News Global 100
ranked #2 of 100 of the world’s top direct companies in the world

Ethisphere Institute naming Avon as one of the 2021 World’s Most Ethical Companies in 2021

Merco Brazil
1st place in the ‘Most reputable companies’ ranking.
1st place in the ‘Most Socially Responsible Companies’ ranking.
João Paulo Ferreira, CEO of Natura and Natura &Co Latin America was ranked 8th most reputable leader in Brazil.

Merco Mexico
Natura was the most recognised brands for their social responsible activities during the coronavirus pandemic and a leader in corporate reputation.
Hans Werner, General Manager of Natura México, ranked 35th among the most reputable leaders.

Merco Argentina
Natura was ranked in the top 10 most reputable companies. And Diego de Leone, Natura’s Leader for Hispanic America, was among the top 10 most reputable leaders.

Merco Chile
Chile Natura ranked in the top 10 most reputable companies.
Alexandre Lemos ranked 32nd among leaders with the best corporate reputation.

Rep Track Global 100 – 2021
42nd in the most reputable companies in the world.

Ethisphere Institute elected Natura as one of the most ethical companies in the world in 2021, and one of the “World’s Most Ethical Companies” in beauty and wellness category for the 11th consecutive year


WWD Beauty Inc
Ranked in top 10 of WWD Beauty Inc’s Top 100, for 2020

Valor Innovation Award Brazil 2020
1st place in the general ranking
1st place in the cosmetics and beauty sector

E-Bit Award
Top 5 Diamond – Best Stores 2021
Top 10 Most Voted – Most Loved Stores 2021

Whow Innovation Award Brazil
Top 100

Ranking 100 open startups 2021
7th place


Most Admired Compliance and Legal Executives
Juliana Darini Teixeira, Head of Natura &Co´s group ethics and compliance ranked 12th position.
Ana Beatriz Macedo da Costa, Chief Legal Officer Natura &Co. 45th position
Itamar Gaino Filho,Member of the Board Natura &Co. 41st position

Angela Cretu has won CEO of the Year in the SABRE EMEA Awards 2021, recognising superior achievement in branding, engagement and reputation.

Management Today Business Awards
Commendation for Angela Cretu as CEO of the Year

Most 100 Business Powerful Women by Expansion Magazine
Magdalena Ferreira Lamas, México General Manager.

Big Fish Advertising Award
Avon Russia has won Best Campaing 2020 for campaign against gender-based violence Ne Veru.

Natura was Valuable Executive
João Paulo Ferreira was recognized as a Value Executive for the second consecutive year in the Consumer Goods category.


Marie Claire
Beauty All Ranking (make-up, Euforic Eyelash Mask)

Our breakthrough skincare technology Protinol™ has won a prestigious Silver Edison award.

Distillery Purify Oil has been awarded an Elle Beauty Award in Taiwan.

Fragrance Foundation Awards
Reader’s Choice Award: Eve Duet EDT.

Abre Brazilian Packaging Award
Gold – Strategic – Marketing and Branding: Natura Deo Body Spray Humor
Gold – Market – Products: Natura Ekos Alma
Silver – Market – Shape: Natura Ekos Alma
Silver – Market – Cosmetics and Personal Care: Natura Sou
Silver – Market – Product family: Natura Una
Silver – Market – Packaging redesign: Natura Essential
Bronze – Market – Shape: Natura Essential


Dow Jones Sustainability Index Top 100 S&P
Listed for the eighth consecutive year in the Emerging Markets portfolio,aimed at recognizing companies that create long-term
value for shareholders, through the adoption of sustainable business

Corporate Knights
Global 100 plus ranked Natura &Co #42 in a list of 8,000 companies

GlobeScan Sustainability Leaders 2021.
3rd place among the Companies Most Recognized for Their Sustainability Leadership

Corporate Knights
Natura is ranked 31st among the most sustainable companies in the top 100 Global. In 2020, Natura &Co group was also recognised.

Natura among the top 3 most remarkable brands for its social responsibility activities during the coronavirus pandemic. Croma consultancy –Exame magazine.

Carbon Clean 2020
Natura was rnaked 48th in the Carbon Clean global ranking for 2020. The award includes the 200 largest publicly traded companies, classified by green energy revenue.

Época Yearbook 360 Brazil
1st – Corporate Governance
1st – Sustainability
2nd – Innovation
2nd – People
5th – Future Vision

DSN Global 100 – 2020
5th position

Valor 1000
56th – 1000 biggest


Avon Malaysia wins Three Awards at the HR Excellence Awards 2020.

Best in the World GPTW 2020
24th position

8th place

Best places to work for women – GPTW Argentina 2020
1st place

GPTW México 2020
1st place among the best companies to work.
2nd place in the best companies to work on diversity and inclusion.

Mundo Ejecutivo magazine (Mexico) 2020
Victor Palomo considered among the top 20 HR executives.

Dream Career Ranking (Carreira dos Sonhos) 2021 – High Management
3rd position; maintaining the same position as last year

Dream Career Ranking (Carreira dos Sonhos) 2021 – Youth
7th position