We are signatories to the Ellen MacArthur Foundation’s New Plastics Economy Global Commitment, joining 1,000 organizations across the plastic packaging value chain, making progress towards a circular economy.
Alongside Henkel, L’Oreal, LVMH, P&G and Unilever, Natura &Co is a founding member of the EcoBeautyScore Consortium, created to meet consumer demand for greater transparency about the environmental impact of cosmetic products.
Natura Ekos Tukumã
Natura’s experience in working with traditional communities in a regenerative way has been an inspiration inside and outside the group.
In recent years, the Tukumã plant has been studied, which is able to resist forest fires and even flourish in burned areas.
The Ekos Tukumã line contains a high percentage of Tukumã butter and oil and is 98% of natural origin. It is available in a silicone-free vegan packaging made from 100% post-consumer recycled PET. The Tukumã plant provides powerful components that invigorate the skin while generating economic benefits for the local community.
Natura Biōme, A circular and regenerative line
After six years of technology research and development, Natura launched Biōme, a line of beauty and care products in solid bars with zero plastic in their packaging. For its development, palm oil from agroforestry systems (SAFs) was used, in which palms grow together with native species, a method that is more productive and sustainable compared to monoculture. In addition, it is a better way to capture carbon and help diversify farmers’ incomes.
A bar support plate is also offered and contains bioresin made by capturing methane gas. Biōme’s packaging uses recycled and post-consumer recyclable paper, obtained from renewable and compostable sources.