In line with our objective of mobilizing collective efforts to eliminate deforestation in the Amazon by 2025 and expand the conservation area from 2 million to 3 million by 2030, we have developed, under the leadership of our Natura brand, in partnership with Mapbiomas, InfoAmazonia and Hacklab, the PlenaMata portal  (https://plenamata.eco/), which tracks deforestation in the Amazon in real time – available in English, Spanish and Portuguese.

Also in line with this goal and under the leadership of the Natura brand, the “Power is in Our Hands” campaign was launched, which included several actions to promote the urgency of collective action in defense of the Amazon. Among the actions, we highlight the inauguration of a panel covering more than 1,000 square meters in Brasília, to relay information from the counter of trees felled in the Amazon in real time and other content related to the conservation and regeneration of the region, from the PlenaMata portal.

Another of the highlighted actions is the support for the collection of 1.5 million signatures by 2023, for the popular initiative bill “Amazônia de Pé”, headed by the NGO Nossas in partnership with local leaders, scientists and experts in the Amazon from all over the world. Brazil. The project envisages allocating 57 million hectares of public forests in the region for the survival of the biome and the safety of native peoples, riverside dwellers, quilombolas and small extractive producers.

We became founding partners of WaterBear, a streaming platform dedicated to showing award-winning documentaries as well as original content inspired by the United Nations’ Sustainable Development Goals (SDGs). Tree of Plenty, our first jointly created short film, tells the story of the extraction of ucuuba seeds by the Women’s Movement of the Islands of Belém and illustrates the importance of halting deforestation in the Amazon region and the potential to create regenerative solutions for the region.

We are a member of the UN Global Compact Council and sponsor of Target Gender Equality, its accelerator program for companies to set and achieve ambitious goals for women’s representation.

Throughout 2021, we analyzed various solutions to examine D&I data as we face legislative and data privacy issues in many of the markets in which Natura &Co operates. With the support of an external consultancy, we applied an online survey and concluded our first Natura &Co employee diversity and inclusion survey in 2022.

We work with the World Federation of Direct Selling (WFDSA) and the direct selling and cosmetics and personal care associations established in all countries where we have operations. Since chairing the WFDSA Ethics Committee, Natura has been leading activities to promote ethics beyond compliance, continually elevating the self-regulatory standards of the WFDSA and DSAs (“The Code”) above local legislation/regulation.

We support the UN Working Group developing the UN Guiding Principles on Business and Human Rights in its work to undertake a decade of action on this topic in the corporate environment. The Natura &Co Declaration of Human Rights was unanimously approved by its Board of Directors in 2021, available here.

We are signatories to the Ellen MacArthur Foundation’s New Plastics Economy Global Commitment, joining 1,000 organizations across the plastic packaging value chain, making progress towards a circular economy.

Alongside Henkel, L’Oreal, LVMH, P&G and Unilever, Natura &Co is a founding member of the EcoBeautyScore Consortium, created to meet consumer demand for greater transparency about the environmental impact of cosmetic products.

Natura Ekos Tukumã

Natura’s experience in working with traditional communities in a regenerative way has been an inspiration inside and outside the group.

In recent years, the Tukumã plant has been studied, which is able to resist forest fires and even flourish in burned areas.

The Ekos Tukumã line contains a high percentage of Tukumã butter and oil and is 98% of natural origin. It is available in a silicone-free vegan packaging made from 100% post-consumer recycled PET. The Tukumã plant provides powerful components that invigorate the skin while generating economic benefits for the local community.

Natura Biōme, A circular and regenerative line

After six years of technology research and development, Natura launched Biōme, a line of beauty and care products in solid bars with zero plastic in their packaging. For its development, palm oil from agroforestry systems (SAFs) was used, in which palms grow together with native species, a method that is more productive and sustainable compared to monoculture. In addition, it is a better way to capture carbon and help diversify farmers’ incomes.

A bar support plate is also offered and contains bioresin made by capturing methane gas. Biōme’s packaging uses recycled and post-consumer recyclable paper, obtained from renewable and compostable sources.